Meet the team

Alexandra George, Administrator

Over 8 years Real Estate experience. Alex is responsible for event management, WAF administration and accounts as well as providing support to WAF Members.

Dana Williams, Operations and Project Manager

Over 20 years experience in the automotive industry with Ford, JLR and Aston Martin as a Senior Manager in Manufacturing Engineering & Operations.

Industry-Led Board

Michael Straughan, OBE - Director

Over 25 years experience in the automotive industry with Nissan, Volvo, Jaguar Land Rover, LDV commercial vehicles, Bentley Motors and Aston Martin.

Michael received an OBE in the King’s Birthday Honours list 2023 for Services to the Automotive Industry.

Ben Illingworth - Director

Over 10 years in the automotive industry with JLR as a Procurement and Supplier Quality Director. During his tenure he has taken on a number of roles across capital programmes with responsibility for procurement of large-scale facility construction projects both in the U.K. and overseas.

Michael Evans - Chairman

Founder and Managing Director of EBS with over 33 years experience in the automotive industry. Extensive experience of working in various market sectors from Automotive to Medical to countries around the world such as Poland, Czech Republic, Romania, Turkey, Japan, India, UAE Spain, USA and Russia with a team of experienced engineers and apprentices.

Adam Watkin MCMI - Director

Managing Director of Trax JH Ltd with over 22 years’ experience in the automotive industry. Adam has worked with multiple OEM’s across Europe within engineering and purchasing alongside worldwide travel developing products and customers to supply the automotive aftermarkets as well as developing suppliers in China.